Iphone 12 Pro Max
Ceramic Shield.
Materially stronger.
iPhone already had the toughest glass in a smartphone. So to dramatically increase the durability of iPhone 12 Pro, we had to introduce an all-new material.
Nanoscale ceramic crystals
Enter Ceramic Shield. It’s made by introducing nano‑ceramic crystals — which are actually harder than most metals — into glass. Sounds simple, but it’s incredibly difficult because most ceramics aren’t transparent.
By controlling the type of crystals and degree of crystallinity, we developed an exclusive formula that maximises the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. It’s a first in any smartphone, and it’s tougher than any smartphone glass.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.
Twice the starting storage
iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)